PSG x Jordan

Paris

Paris Saint-Germain and Jordan celebrated fashion week with an exclusive pop-up store in Paris's 1st arrondissement, presenting the exclusive Wings collection created for the launch of PSG’s new kit.

The curated space showcased the AJ1 sneakers, handcrafted in Italy to the highest standards. AVEC led the press and influencer strategy, promoted and sold pieces through its network, and managed invitations to the pop-up store's cocktail event, followed by a private dinner at The Collection Paris in Place Vendôme.